Our packaging is designed with the environment in mind — see the label for this product's material. 1000ml & 2500ml refill pouches are available for most of the range, reducing plastic waste by up to 80%.
Please check your local recycling guidelines for disposal.
Plant-Based
Native New Zealand botanicals only
No Parabens
Free of parabens & sulphates
Made in New Zealand
Hawke's Bay, New Zealand
Recyclable
Bottles are recyclable PET
Small Batch
Handmade by us, not contract made
Why the difference
Not What's on the Supermarket Shelf
Feature
Typical supermarket product
Real World
What is in it
×Synthetic actives
✓New Zealand native plant extracts
What makes it lather
×Sulfates such as SLS and SLES
✓Coco glucoside, made from coconut
When it runs out
×Buy another bottle, throw the last one away
✓1000ml & 2500ml refill pouches — up to 80% less plastic
Who makes it
×Mass-produced offshore, contract manufactured
✓Made by us in Hastings, Hawke's Bay, in small batches
What's Inside
Plant-Based. Honestly Formulated.
Native Botanicals
Every Real World product is formulated with native New Zealand plant extracts — no parabens, no SLS, no palm oil.
Plant-Derived Base
Coconut and plant-derived cleansing agents form the base of our formulas. Gentle on skin, tough on the job.
Made in Hastings
Every product is formulated and bottled in our Hawke's Bay studio. Small batches, quality controlled, from our home to yours.
Customer Reviews
What People Are Saying
★★★★★4.9 from 30 reviews
All reviews
How to Use
Three Steps. That's It.
Step 01
A small capful
Into the drum or the drawer — the formula is concentrated.
Step 02
Wash as usual
Everyday cycles, everyday loads.
Step 03
Refill when low
Keep the bottle going.
Common Questions
FAQ
All of our products are made with native New Zealand plant-based ingredients. No parabens, no SLS, no palm oil. Check the product description above for the full ingredient list.
Yes. We ship across New Zealand and Australia. Free shipping on New Zealand orders over $160.
Yes. Most of our products have 1000ml and 2500ml refill pouches available. Same great product, less packaging, better value. Check our refills collection for your product.
It depends on the product and usage, but most of our bottles last 2-4 months with daily use. Our concentrated formulas mean a little goes a long way.
Yes. Every $1 you spend earns loyalty points to redeem on future orders. Log in or create an account at checkout so your points are saved to you.
