Real World NZ · Pick Any 3 · $100
For The First Time, Washing My Hands Doesn't Hurt.
I've had eczema my whole life. Every hand wash, every dish liquid — burning, cracking, itching. A friend recommended Real World and everything changed. Plant-based, made in Hawke's Bay, and my hands finally feel cared for instead of punished.
★★★★★ 500+ 5-Star Reviews · Made in Hawke's Bay · Plant-Based · No Nasties
Pick Any 3
Plant-Based · Gentle On Eczema-Prone Skin · No Harsh Chemicals
Pick Any 3 for $100
Build your own bundle — choose any 3 products for $100
"I've had eczema since I was a child. Real World is the first hand wash that doesn't leave my skin burning and cracked. For the first time, washing my hands doesn't hurt."
— Sarah M., Napier
Build your own bundle of three Real World products for just $100. If you live with eczema, you know the dread of washing your hands — the burning, the cracking, the flare-ups triggered by harsh chemicals. Every Real World formula is 100% plant-based, crafted in Hastings with no sulphates, no parabens, and nothing that triggers sensitive skin. Free shipping NZ-wide. Plus, spend $180+ and get a free laundry liquid automatically added to your order.
Build Your Bundle — Pick Any 3 for $100Free Shipping · Plant-Based · Gentle On Eczema-Prone Skin
Stop The Pain Of Washing Cracked, Bleeding Hands
Swap Harsh Chemicals For Soothing Natural Ingredients
Support A Local Business Making Products In Hastings
Save Up To $100 When You Build A Custom Bundle
A Lifetime Of Eczema. Then Everything Changed.
No More Burning. No More Itching.
I've had eczema my whole life. New Zealand has some of the highest rates in the world, so I know I'm not alone. Just washing my hands or doing the dishes was genuinely painful — the burning, the cracking, the constant flare-ups from harsh chemicals in everyday products.
A friend recommended Real World and for the first time — no burning, no itching. Made locally in Hastings with beautiful natural ingredients. It's plant-based, no sulphates, no parabens — nothing that triggers my skin. My hands actually feel nourished instead of punished. The difference is massive.
- Plant-based formulas that cleanse without triggering eczema flare-ups
- No sulphates, no parabens — nothing that irritates sensitive skin
- Made in their own factory in Hastings, Hawke's Bay
- Looks stunning on the sink — you'll actually want it on display
- Gentle enough for eczema-prone hands that need to wash throughout the day
Give your skin something better. Pick any 3 Real World products for $100 and feel the difference yourself.
Build Your Bundle — Pick Any 3 for $100What's Inside
Build Your Own Bundle
Hand Wash ★ Most Popular
Harakeke & Blood Orange. The hero for eczema-prone hands — moisturising, plant-based, and formulated to cleanse without triggering flare-ups. Nourishes instead of strips.
Included in your 3
Dishwash Liquid
Horopito & Mint Leaf. Cuts grease without triggering eczema — no harsh sulphates that punish already-sensitive, cracked hands.
Included in your 3
Bench Spray
Horopito & Mint Leaf. No harsh fumes, no skin irritation — plant-based and safe for eczema-prone hands around the kitchen.
Included in your 3
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Honestly Formulated.
What Our Customers Say
Real People. Real Relief.
★★★★★ 4.9 out of 5 · 500+ verified reviews across all products
No More Burning When I Wash My Hands
"I've had eczema since childhood and every hand wash I've ever tried has left my skin burning and raw. A friend told me about Real World and I honestly didn't expect much. But the very first wash — no burning, no stinging. I actually stood at the sink in disbelief. My hands haven't felt this good in years."
My Hands Are Finally Healing
"I've dealt with cracked, bleeding hands for as long as I can remember. Eczema plus doing dishes every night was a nightmare. Since switching to Real World's dishwash liquid, my hands are actually healing. The cracks are closing up. I didn't think a cleaning product could make this much difference."
Gentle Enough For My Worst Flare-Ups
"During a bad eczema flare-up, even water stings. I was dreading washing my hands at all. Real World is the only product I've found that I can use even on my worst days without making things worse. Plant-based, no harsh chemicals, and it smells beautiful too. I tell every eczema sufferer I know."
Sensitive Skin Finally Feels Cared For
"I've tried every 'sensitive' soap in the supermarket and they all still irritated my eczema. Real World is genuinely different — plant-based, no sulphates, and my skin doesn't react to it at all. It's the first time I've felt like a product was actually made for people like me. The pick-any-3 bundle is perfect value too."
The Itching Has Stopped
"My eczema meant my hands were constantly itchy after washing — that tight, irritated feeling that never goes away. Since switching to Real World, the itching has stopped. Completely. I didn't even realise how much my old soap was contributing to the problem. Spent over $180 and got the free laundry liquid too — bonus!"
Wish I'd Found This Years Ago
"NZ has some of the highest eczema rates in the world and yet every product on the shelf is full of harsh chemicals. Real World is the exception. Made in Hastings, plant-based, and genuinely gentle. My hands look and feel completely different after just a few weeks. I wish I'd found this years ago."
Made By Us. For Your Skin.
Made In Our Own Factory In Hastings.
We started Real World because we couldn't find cleaning products that were genuinely gentle on skin. Everything in the supermarket claimed to be 'sensitive' but was still packed with synthetic surfactants, artificial fragrances, and petrochemicals that left our hands dry and irritated. So we built our own factory in Hastings, Hawke's Bay, and started making them ourselves.
Every bottle is formulated and filled by our team using NZ native botanicals — Kōwhai, Koromiko, Horopito, and Mānuka Honey. No synthetic fragrances, no petrochemicals, no greenwashing. Just honest products that clean your home without punishing your skin — especially if you're one of the many Kiwis living with eczema or sensitive skin.
— Nicola & Adam, Founders of Real World
